Content Priority Leaderboard - FY26 Q3-Q4 (Aug-Dec 2025)
Content Priority Leaderboard - Intuit Tax Brands
FY26 Q3-Q4 (Aug-Dec 2025) • Low SOV Queries Requiring Content Investment • Gap = Distance to 10% Target SOV
ProConnect
Lacerte
ProSeries
Gap = Points below 10% SOV target
Source: 685,071 structured data points comprising 399,866 LLM share-of-voice measurements across 9 AI platforms, 285,205 citation records tracking 21,718 unique URLs, and 115 Excel reports spanning 23 months. Priority queries identified by isolating lowest-SOV prompts per brand/month where content investment can close competitive gaps in AI discovery.
Content Priority Queries by Month
August 2025 Post-Extension Recovery
Practitioners recovering from October 15 deadline shift into evaluation mode. Integration queries dominate as firms assess workflow gaps. Key pattern: Perplexity and Claude show lowest Intuit SOV on integration-focused queries. Priority: Strengthen content around QuickBooks integration, multi-state capabilities, and security features.
ProConnect
#
Query
Platform
SOV
Gap
Funnel
1
Which tax applications integrate with accounting software?
Perplexity
3.9%
-6.1%
MOFU
2
Which tax software is best for accounting firms?
Gemini
4.0%
-6.0%
TOFU
3
Best tax software for multi-state returns?
Claude
4.0%
-6.0%
MOFU
4
Most secure online tax platforms?
Claude
4.2%
-5.8%
MOFU
5
What is the highest rated tax preparation software?
Claude
4.2%
-5.8%
TOFU
Lacerte
#
Query
Platform
SOV
Gap
Funnel
1
Which accounting app has payroll features?
Perplexity
3.2%
-6.8%
MOFU
2
Top subscription pricing for accounting software?
Perplexity
4.2%
-5.8%
BOFU
3
Top accounting software with mobile app?
Claude
4.4%
-5.6%
MOFU
4
Which accounting platform has the best support?
Perplexity
5.9%
-4.1%
MOFU
5
Top accounting platforms for freelancers?
GPT
6.5%
-3.5%
MOFU
ProSeries
#
Query
Platform
SOV
Gap
Funnel
1
Which accounting software has CRM integration?
Perplexity
5.2%
-4.8%
MOFU
2
Which accounting tool has inventory management?
Claude
6.1%
-3.9%
MOFU
3
Which accounting platform has the best support?
Gemini
6.3%
-3.7%
MOFU
4
Which accounting app integrates with banks?
Perplexity
6.8%
-3.2%
MOFU
5
Top real-time reporting accounting software?
Perplexity
7.4%
-2.6%
MOFU
September 2025 Extension Filing Peak
Final push to October 15 deadline. Practitioners stress-testing software under pressure. Key pattern: Integration queries remain weakest. Perplexity consistently shows lowest Intuit SOV. Priority: Address reliability and integration concerns during high-stress period with use-case content.
ProConnect
#
Query
Platform
SOV
Gap
Funnel
1
Which tax applications integrate with accounting software?
Perplexity
3.1%
-6.9%
MOFU
2
Best tax software for multi-state returns?
Claude
4.0%
-6.0%
MOFU
3
What is the highest rated tax preparation software?
Claude
4.2%
-5.8%
TOFU
4
Which cloud tax solutions are most user-friendly?
Claude
4.3%
-5.7%
MOFU
5
Most secure online tax platforms?
Claude
4.3%
-5.7%
MOFU
Lacerte
#
Query
Platform
SOV
Gap
Funnel
1
Which accounting app has payroll features?
Perplexity
2.9%
-7.1%
MOFU
2
Top accounting software with mobile app?
Perplexity
3.2%
-6.8%
MOFU
3
Top subscription pricing for accounting software?
Perplexity
4.5%
-5.5%
BOFU
4
Which accounting platform has the best support?
Perplexity
5.6%
-4.4%
MOFU
5
Best free accounting software options?
Perplexity
7.2%
-2.8%
BOFU
ProSeries
#
Query
Platform
SOV
Gap
Funnel
1
Which accounting software has CRM integration?
Perplexity
5.5%
-4.5%
MOFU
2
Which accounting tool has inventory management?
Claude
6.4%
-3.6%
MOFU
3
Which accounting platform has the best support?
Gemini
6.6%
-3.4%
MOFU
4
Which accounting app integrates with banks?
Perplexity
7.0%
-3.0%
MOFU
5
Top real-time reporting accounting software?
Perplexity
7.7%
-2.3%
MOFU
October 2025 Peak Decision Window
Peak software evaluation window after deadline. Fresh pain points plus maximum switching motivation. Key pattern: Grok emerged as new platform with lowest SOV. Claude and Gemini showing compressed gaps across all brands. Priority: Defend consideration queries with third-party validation content.
ProConnect
#
Query
Platform
SOV
Gap
Funnel
1
Which cloud tax solutions are most user-friendly?
Grok
3.2%
-6.8%
MOFU
2
Which tax applications integrate with accounting software?
Grok
3.2%
-6.8%
MOFU
3
Most secure online tax platforms?
Claude
3.3%
-6.7%
MOFU
4
Which software has the best customer support?
Claude
3.3%
-6.7%
MOFU
5
Best tax software for multi-state returns?
Claude
3.3%
-6.7%
MOFU
Lacerte
#
Query
Platform
SOV
Gap
Funnel
1
Which accounting system is most secure?
Gemini
3.2%
-6.8%
TOFU
2
Which accounting app has payroll features?
Grok
3.2%
-6.8%
MOFU
3
Top subscription pricing for accounting software?
Claude
3.4%
-6.6%
BOFU
4
Which accounting platform has the best support?
Gemini
3.5%
-6.5%
MOFU
5
Best accounting software for startups?
Claude
3.5%
-6.5%
MOFU
ProSeries
#
Query
Platform
SOV
Gap
Funnel
1
Which accounting tool has inventory management?
Claude
3.2%
-6.8%
MOFU
2
Which accounting app integrates with banks?
Grok
3.2%
-6.8%
MOFU
3
Which accounting app has payroll features?
Grok
3.2%
-6.8%
MOFU
4
Which accounting platform has the best support?
Gemini
3.5%
-6.5%
MOFU
5
Best accounting software for startups?
Claude
3.5%
-6.5%
MOFU
November 2025 Renewal & Commitment Window
Annual renewal decisions and pre-busy-season commitments. Practitioners finalizing tool stack. Key pattern: SOV compression continues. Gemini and GPT showing new gaps. Security and support queries persist. Priority: Value-focused content addressing renewal hesitation and competitive switching.
ProConnect
#
Query
Platform
SOV
Gap
Funnel
1
Most secure online tax platforms?
Claude
3.2%
-6.8%
MOFU
2
What are the top online tax platforms?
GPT
3.2%
-6.8%
MOFU
3
Which tax applications integrate with accounting software?
Gemini
3.2%
-6.8%
MOFU
4
Which cloud tax solutions are most user-friendly?
Perplexity
3.2%
-6.8%
MOFU
5
Best tax software for multi-state returns?
GPT
3.2%
-6.8%
MOFU
Lacerte
#
Query
Platform
SOV
Gap
Funnel
1
Which accounting system is most secure?
Gemini
3.2%
-6.8%
TOFU
2
Top subscription pricing for accounting software?
Claude
3.2%
-6.8%
BOFU
3
Which accounting app has payroll features?
Gemini
3.2%
-6.8%
MOFU
4
Top accounting software with mobile app?
Gemini
3.3%
-6.7%
MOFU
5
Best accounting software for startups?
Claude
3.4%
-6.6%
MOFU
ProSeries
#
Query
Platform
SOV
Gap
Funnel
1
Which accounting tool has inventory management?
Gemini
3.2%
-6.8%
MOFU
2
Which accounting app has payroll features?
Gemini
3.2%
-6.8%
MOFU
3
Which accounting app integrates with banks?
Grok
3.2%
-6.8%
MOFU
4
Top accounting software with mobile app?
Gemini
3.3%
-6.7%
MOFU
5
Best accounting software for startups?
Claude
3.4%
-6.6%
MOFU
December 2025 Pre-Season Preparation
Final preparation before January busy season. Practitioners locking in workflows and support plans. Key pattern: Security and integration gaps persist. Perplexity showing new weaknesses on startup queries. Priority: Support readiness and workflow optimization content for busy season.
ProConnect
#
Query
Platform
SOV
Gap
Funnel
1
Which tax applications integrate with accounting software?
GPT
3.1%
-6.9%
MOFU
2
What are the top online tax platforms?
Claude
3.2%
-6.8%
MOFU
3
Best tax software for multi-state returns?
Claude
3.2%
-6.8%
MOFU
4
Most secure online tax platforms?
Perplexity
3.2%
-6.8%
MOFU
5
Which cloud tax solutions are most user-friendly?
GPT
3.4%
-6.6%
MOFU
Lacerte
#
Query
Platform
SOV
Gap
Funnel
1
Which accounting system is most secure?
Perplexity
2.9%
-7.1%
TOFU
2
Best accounting software for startups?
Perplexity
3.0%
-7.0%
MOFU
3
Top cloud accounting platforms?
Claude
3.2%
-6.8%
MOFU
4
Best accounting software for small businesses?
Claude
3.2%
-6.8%
MOFU
5
Which accounting app has payroll features?
Claude
3.2%
-6.8%
MOFU
ProSeries
#
Query
Platform
SOV
Gap
Funnel
1
Best accounting software for startups?
Perplexity
3.0%
-7.0%
MOFU
2
Which accounting app integrates with banks?
Claude
3.0%
-7.0%
MOFU
3
Which accounting tool has inventory management?
Claude
3.2%
-6.8%
MOFU
4
Which accounting app has payroll features?
Claude
3.2%
-6.8%
MOFU
5
Which accounting platform has the best support?
Claude
3.2%
-6.8%
MOFU
DATA NOTES
Gap calculation: Distance from 10% SOV target benchmark
Query selection: Lowest SOV queries by brand/month filtered to exclude brand-specific queries
*ProSeries August: Estimated from September baseline patterns (tracking began Sep 2025)